Monday, May 23, 2011

Ledes -- Word Order Can Shorten Your Ledes

One lede started like this:

The financial crisis of East Lansing has led city officials to ...

Instead of "the financial crisis of Easy Lansing," why not reorder that phrase to say "East Lansing's financial crisis" and ditch the "the" and "of"?

You end up saying the exact same thing, but much more efficiently. See if you can use word order to shorten phrases and sentences and be economical with how many words you have to use.

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