Thursday, September 29, 2011

Graded Ledes: Who, WHAT, When, Where, Why, How

Something is missing from this lede:

Ethel Perakiss was reunited with her six-month-old daughter Megan after a carjacker took off with her daughter in the backseat during a robbery at a Quik Shoppe convenience store on Wednesday.

Took off in the backseat of what? An SUV, right? So, why not say that?

Don't overlook the obvious, folks. Check your 5 W's and how and make sure the critical ones are in there.

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