Thursday, September 29, 2011

Graded Ledes: Who, What, WHEN, Where, Why, How?

Something is missing from this lede:

A family of three can breathe easy after their six-month-old daughter, who was in the backseat of their carjacked SUV, was found unharmed in the abandoned vehicle.

Okay, so we have WHO (the baby, the family) ...

... and we have WHAT (there was a carjacking of an SUV) ...

... and those are pretty important Ws to consider for the lede. So is WHEN. After all, when something happens makes it news, right? a Carjacking today is a hot story. One from last week is old news.

If the story was something other than a breaking news story, then the when may be unimportant. But for breaking news, the when is critical.

So, why wouldn't this lede have when in it? Missing the when took a good lede and made it inadequate.

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