Tuesday, September 27, 2011

More Ledes: Be Simple

Don't forget to translate and simplify technical terms, like in this lede:

From today forward, city officials announced that anyone who is arrested and incarcerated will be charged $25 by the jail, but will be refunded if later acquitted.

Instead of saying incarcerated, why not just say jailed? Same meaning, but a simpler and more commonly-used term.

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