Quite a few tweet streams followed the NBA Finals, like this one that did a very nice job of following the play-by-play not by noting every moment, but by noting key moments and offering periodic updates.
The problem, if there was one, was with the hash tag. Hash tags gather tweets with that tag not only from you, but from anybody in the world that uses the same hash tag. Because your hash tag wasn't unique enough, hash tag users got this.
A similar problem was faced by this tweet stream, also about the NBA, which used another popular hash tag. Same with this one, on the same topic.
Yet another basketball tweet stream did something different here: it used a tweet to ask a reader a question, and to gain a response via tweet. In the same way blogs differ from news stories in using its multi-dimensionality via hyperlinks, tweets allow you to interact with your audience while you report a story, something the print medium simply can't do.
Here's some tweets following a soccer game, and with a more unique hash tag.
Now, let's get away from sports. This one followed a Harry Potter movie. Again, you get a play-by-play. This one followed a TV show episode. Another one followed a baseball game. Tweeting is really that easy.
Here are some more tweet streams: of a city council meeting (FYI -- watch identifications so they are clear to readers). This one is following a TV show episode.
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