Wednesday, October 3, 2012

Missing: Don't Forget The Obvious

What's missing from this lede?

There is more missing than you think in the state of Michigan, with 57,1252 reported last year by the U.S. Department of Justice.

Here's the problem: what is missing? People? Cars? Cats? What?

Let's not overlook the obvious, and let's make sure that ledes have all the information that is critical to understanding the basic gist of the story.

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