. . . it was a brand of Winston cigarettes? Or just cigarettes?
Was the particular brand necessary to the story? Or was it unimportant, other than to give the company a free ad?
Specific
brands should be cited if important to the story; like if a Ford
Focus crashed into a Hummer. Knowing a teeny-car brand hit a
monster-tank brand makes a story more understandable, right?
But in this case, the robber could have asked for Winstons or Camels or whatever. It really wouldn't have made any difference.
It's
one thing if you were writing some sort of detailed narrative, where
small observations mater in setting mood and color. This wasn't one of
those cases. You were just writing a plain ol' daily news story.
Unless it was inside of a quote, I would have left out the brand name.
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