Wednesday, October 12, 2011

Bicyclist: Say What You Mean, Mean What You Say

This lede was dangerously close to being a fatal:

Marsha Taylor called cycling a hobby that she couldn't imagine her life without, until she was hit by a car while riding and was left with multiple injuries.

The problem here is what you literally say: that she couldn't give up riding until the accident. What I think you meant to say was, she couldn't give up riding even after the accident. After all, she said this:

"I still want to ride. If I could, I'd be out there right now, but it's hard to ride a bike when you have to use crutches."

The use of until simply wasn't correct. It changed the context of what was supported by the facts.

It's critical that you find the best and most correct words to convey the meaning based on the factual evidence, and not use any words that are at best confusing and at worst misleading.

Say what you mean, and mean what you say.

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