Tuesday, October 5, 2010

Test ledes: a quick rundown

Here are some highlights from the test ledes exercise:

>>> Watch what you say

Is this right?

East Lansing school officials have unveiled a new program today . . .

Actually, it's less clear than it could be. The unveiling was today, not the new program. It would have been more on point to say this:

East Lansing school officials today unveiled a new program . . .

>>> Quote only quotes

One of you wrote that the tradition of fire poles . . .

. . . will be "extinguished" sometime next year.

I know what you were trying to do: be cute. You put quotations around a pun. But we don't do that in journalism. Quotes go around what somebody actually said ONLY.

Nothing wrong with puns. Just find another way to be punny.

>>> Watch the fatals.

Sorry to say we had some. One person put the location as Lansing, when it was East Lansing. Another person reversed the first and last names of a source. These are all fatals. And all are easily preventable, as long as you take sufficient time to note detail and double-check work.

Avoiding fatals is like avoiding death in a car accident. Do the little things all the time -- look both ways before crossing a street, wear your seat belt, ect. -- and the odds that you'll wreck shrink to a tiny ratio. Overlook these fundamental actions, and your odds get worse.

No comments: